Why is apple removing Twitter? Elon Musk has said he has “resolved” a misunderstanding with Apple over his claim that Twitter was being threatened with removal from the iPhone maker’s app store.
The new Twitter owner tweeted on Wednesday that he had had a “good conversation” with Apple CEO Tim Cook and that Apple had “never considered” removing the social media platform from its app store.
On Monday, Musk used his Twitter account to claim that Apple had broached removing Twitter for unspecified reasons. The Tesla CEO then indicated it was related to moderation standards at Twitter, while he launched a series of tweets criticising Apple including its policy of taking a cut of up to 30% from app sales.
Why is apple removing Twitter?
Elon Musk on Monday claimed that Apple has “threatened” to pull Twitter from its iOS app store, a move that could be devastating to the company Musk just acquired for $44 billion.
“Apple (AAPL) has also threatened to withhold Twitter from its App Store, but won’t tell us why,” Musk said in one of several tweets Monday taking aim at Apple (AAPL) and its CEO for alleged moves that could undermine Twitter’s business.
In another tweet, Musk claimed that Apple has mostly stopped advertising on Twitter. “Do they hate free speech in America,” he said, in an apparent reference to his oft-stated desire to bolster his idea of free speech on the platform. “What’s going on here [Apple CEO Tim Cook]?” Musk added in a follow-up tweet. He also criticized Apple’s size, claimed it engages in “censorship,” and called out the 30% transaction fee Apple charges large app developers to be listed in its app store.
The tweetstorm highlights the tenuous relationship between Musk and Apple, which along with Google serves as the major gatekeepers for mobile applications. Long before taking over Twitter, the Tesla CEO said that when the car company was struggling, he considered selling the company to Apple, but that Cook refused to take a meeting with him.
Removal from Apple’s app store, or that of Google, would be detrimental to Twitter’s business, which is already struggling with a loss of advertisers following Musk’s takeover and a rocky initial attempt at expanding its subscription business.
Apple did not immediately respond to a request for comment on Musk’s tweets. The company has previously shown it’s willing to remove apps from its app store over concerns about their ability to moderate harmful content or if they attempt to circumvent the cut Apple takes from in-app purchases and subscriptions.
In January 2021, Apple removed Parler, an app popular with conservatives, including some members of the far right, from its app store following the US Capitol attack over concerns about the platform’s ability to detect and moderate hate speech and incitement. Parler was returned to Apple’s app store three months later after updating its content moderation practices.
Apple never considered removing Twitter from App Store, says Elon Musk after meeting Tim Cook
Elon Musk has shared an update saying that he met Apple Inc. Chief Executive Officer Tim Cook and cleared the misunderstanding about about Twitter potentially being removed from the App Store.
While sharing a video from the Apple’s HQ, Musk wrote, “Thanks tim_cook for taking me around Apple’s beautiful HQ. Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.”
The remarks contradict Musk’s own claims from earlier this week, when he accused Apple of threatening to block Twitter from its app store without saying why in a series of tweets that also said the iPhone maker had stopped advertising on the social media platform. He had later tagged Cook’s Twitter account in another tweet, asking “what’s going on here?”
The billionaire CEO of Twitter and Tesla had said Apple was pressuring Twitter over content moderation demands. Apple operates an essential gateway for Twitter users: the App Store. If Musk’s company had lost to that, it would have cut off from more than 1.5 billion devices around the world.
Ahead of the relaunch of Twitter Blue, the company’s $8-per-month subscription offering, Musk also took aim at Apple’s revenue share agreement for the App Store. “Did you know Apple puts a secret 30% tax on everything you buy through their App Store?” Musk wrote.
Musk has previously tweeted that if Twitter is removed from the Apple and Google app stores, he would make an alternative phone that could work with the platform. Fans of the idea — and its detractors — have begun calling it the “Tesla phone”.
Apple never considered removing Twitter app, Musk says after meeting Tim Cook
Twitter owner Elon Musk said Wednesday that he had a “good conversation” with Apple CEO Tim Cook, noting they resolved a misunderstanding about Twitter possibly being pulled from the App Store.
Sharing a video of a reflecting pool at the center of Apple Park in Cupertino, California, Musk thanked Cook for taking him around Apple’s “beautiful” headquarters.
“Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store,” Musk tweeted.
“Tim was clear that Apple never considered doing so,” he wrote.
The billionaire alleged on Monday that Apple had threatened to remove the Twitter app from the App Store as part of its app review moderation process.
Musk did not offer any evidence to substantiate his claim, which he made in a series of tweets assailing the tech giant, including for allegedly drawing down its advertising on Twitter.
“Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why,” he tweeted just an hour after claiming that the company “has mostly stopped advertising on Twitter. Do they hate free speech in America?”
“What’s going on here @tim_cook?” he added.
Apple has yet to publicly respond to Musk’s allegations.
Musk’s ownership of Twitter, now rounding out its first month, has been marked by widespread chaos at the company as he seeks to make the service profitable by instituting mass layoffs and attempting to institute policies that have been met with widespread internal opposition on the platform, leading to additional staff losses, or which have been quickly rolled back.
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