What is Amazon Prime day? Amazon Prime Day is back this October on the 10th and 11th, for a Prime Big Deal Days event, packed with exclusive members-only deals. It acts as an excellent warm-up to Black Friday but comes packing discounts to rival the deals behemoth on select items.

Expect to see low prices across thousands of products at the online giant. As indicated by the name though, you will need to be a Prime member to enjoy these exclusive discounts. On the plus side, if you’re not a member when the sale kicks off, you’ll be able to sign up for a free 30-day trial to avoid missing out and are free to drop it once the sale’s over if you don’t want to turn into a paying subscriber.

The sale involves big discounts on almost every category Amazon has under its vast empire: tech, gadgets, home, kitchen, garden, fashion, jewelry, beauty, gaming, and many more. As you’d expect, Amazon really leans on its own products, usually giving the year’s lowest prices on Kindles, Echo smart speakers, Fire TV Sticks, and Fire Tablets — usually with prices even lower than Black Friday’s.

Here’s everything else you need to know about Amazon Prime Day and how to find the best Prime Day deals for you.

What is Amazon Prime day?

Prime Day is a global annual savings event that normally falls over a two-day period and is exclusive to Amazon Prime members. (If you’re not a Prime member, you can sign up for a 30 day free trial). This is the second time Amazon has offered a second Prime Day in the fall, with last year’s fall event titled, “Prime Early Access Sale.”

During Prime Big Deal Days, shoppers can get a second chance at scoring big discounts ahead of Black Friday and Cyber Monday. We expect steep discounts across categories including beauty, tech, home, fashion and more. In previous years, we saw impressive deals on bestselling products, from Apple AirPod Pros to Alexa devices to customer-favorite beauty must-haves, such as the Laneige Lip Sleeping Mask.

Amazon says this event will continue to be available in multiple countries, reaching Amazon Prime members in Austria, Brazil, Japan, Luxembourg, Australia, France, the United Kingdom, China and Singapore — just to name a few!

In the past, we’ve seen impressive deals on must-have items across major categories including tech, beauty, fashion and home. According to Amazon, you can expect deals from Dyson, Sony, Barbie, SharkNinja and more popular brands. Amazon says within select time periods — which haven’t been confirmed yet — new deals will pop up every five minutes.

Some of the top items from last year were premium beauty brands such as Bio-Oil and NuFace; popular home and kitchen brands such as Ruggable, Hamilton Beach and Pampers and more, according to the retailer.

Last Prime Day, we saw many items that were as high as 65% off (if not more!), big deals on KitchenAid products, an Amazon Fire TV and discounts on video doorbells — just to name a few!

Amazon’s new Prime Big Deal Days is underway, and we’ll be keeping you updated with the best deals along the way. Plus, we’re sharing some of the best deals that you can shop on Amazon right now. Check them out below!

Is Prime Day only for Prime members?

Amazon’s Prime Day deal events are exclusive to Amazon Prime members. In addition to access to Prime Day, Prime membership includes tons of other perks, most notably free two-day shipping and free access to streaming services like Prime Video, Prime Music, and more.

While Amazon Prime costs $14.99 a month or $139 a year, there is a free 30-day trial for new subscribers. The trial grants you access to the sale — just remember to cancel your membership after the event if you don’t anticipate using your Prime membership often enough to make the annual fee worth it.

For non-members, there are many competing sales from other retailers to consider. Major retailers like Walmart, Target, and Best Buy offer their own deals during Prime Day. Though these sales aren’t as splashy, they deliver similarly low prices on tech and home goods and don’t require a Prime subscription.

Is Prime Day worth it?

During the two-day event, thousands of products are put on sale, and not all of them will pique your interest. Given the number of deals — many of which go up and sell out in an hour or even minutes — the sale can get overwhelming pretty quickly.

Prices for Amazon devices like Kindles, Fire TVs, and Echo devices are typically the lowest on Prime Day. Beyond that, you’ll find deals across categories like household essentials, beauty products, electronics, and more.

All that said, whether or not Prime Day is worth your time ultimately depends on what you’re shopping for. There are plenty of deals worth exploring, and the tips below will help you find them.

How are Prime Day deals organized?

Amazon runs several different types of deals that run for varying lengths of time. You’ll only score the discount when you place an order while the deal is live during the event.

Prime Day deals are typically broken up into two types:

• Deals of the Day: These deals last 24 hours only. They typically feature Amazon’s best-selling products. This means many deals on the first day of the sale may not be available on the second day.
• Lightning Deals: These flash deals are run on specific items and are offered for a short period of time. They usually last for a few hours, or until the item sells out. New Lightning Deals pop up as frequently as every five minutes.
• Invite-only Deals: These deals are available to selected individuals who request an invitation beforehand. These are expected to include some of the best deals that Amazon anticipates will sell out quickly. Selected members will be notified during Prime Day.

Are Prime Day deals the same on both days?

Over the 48-hour event, Amazon releases thousands of sales. There are some deals that span both days, but some deals sell out quickly. If you shopped on the first day of Prime Day, you can expect a whole new set of fresh deals on the second day.

Can you return Prime Day deals?

Yes, you can return Prime Day deals. Amazon’s return policy for items bought during Prime Day is the same as it is any day of the year. The majority of items, including Amazon devices, can be returned in 30 days. However, there are some items you can’t return, including grocery products and gift cards — so be sure to read the fine print.

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