What is the most bought item on Amazon? What is this about?

What is the most bought item on Amazon? There are more than 25,000 product categories sold on Amazon, and picking one that makes you money can be tough.

You don’t want to waste your time and resources on something that won’t sell, right?

That’s why you need to do your homework and find out what categories are hot-selling right now.

In this guide, we’ll show you everything you need to know about the best-selling categories on Amazon.

Whether you’re a newbie looking to launch your first product or an experienced seller wanting to grow your product line, this guide will help you find the best category for your Amazon business

the most bought item on Amazon

What is the most bought item on Amazon?

Whether a TikTok trend, recommendation from a friend or a desire to online shop led you to Amazon, you may find yourself searching around even after you’ve added what you were looking for to your shopping cart.

Fortunately, Amazon updates its best-selling products page hourly, including favorites that have been reviewed thousands of times or earned the title of Amazon’s Choice. You can peruse the page as well as our roundup here to find cool products you didn’t realize you needed until now.

To find the coolest Amazon products, we combed through thousands of customer reviews and scoured Amazon’s best-sellers list for products worth shopping. Our experts have also tested many of these popular finds in the Good Housekeeping Institute, whether it be outdoor furniture, kitchen items, car accessories or travel products like the best luggage on Amazon. We have also included best-selling home items for your house or apartment as well as some sort of, we will admit, weird gadgets that may just revolutionize your daily routine.

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Read on to see our Amazon must-haves — almost all of which would make great gifts for women or a must-have present for men. More than a few would also make for a fantastic stocking stuffer or Christmas gift as the holiday season approaches.

Best-Selling Product Categories During Holiday Seasons

Now you might be wondering, all this is well and good, but what are the best-selling categories during the holiday season?

Knowing these trends can help you optimize your inventory, pricing, and marketing strategies to boost your sales in the sales days.

Here are some of the best-selling product categories during the holiday season in 2023:

Toys & Games

This category sees a huge increase in sales during the holiday season.

There is always a good, ever-growing demand for this category because of the entertainment value. There are also different sub-categories within the niche to explore.

Some of the top-selling items in this category are:

  • LEGO sets,
  • Nintendo Switch,
  • Board games, etc.


This category is always popular during sale days, as customers look for good bargains on gadgets and devices.

Some of the top-selling items in this category in 2023 are:

  • Fire TV Stick 4K,
  • Echo Dot (4th Gen),
  • Kindle Paperwhite,
  • Samsung Galaxy S21/23,
  • Apple AirPods Pro,
  • Bose headphones.

Pet Supplies

This category has been growing at a steady rate over the years owing to how diverse it is.

It offers everything pet owners could possibly need, including everything for dogs, cats, birds, fish, and other aquatic animals, as well as horses and reptiles.

Some of the top-selling items in this category are:

  • Furbo Dog Camera,
  • Embark Dog DNA Test Kit,
  • PetSafe ScoopFree Self-Cleaning Litter Box,
  • Frisco Igloo Covered Cat & Dog Bed,
  • Greenies Dental Dog Treats.
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the most bought item on Amazon

Sports & Outdoor

After the pandemic, fitness and outdoor activity products also saw a surge in sales.

This category typically includes products associated with sports, both indoor and outdoor, fitness, and all the related equipment. For sellers who are looking to target this category, being creative and focusing on keywords is vital.

Some of the top-selling products in this category are:

  • Peloton Bike+ Exercise Bike,
  • Fitbit Versa 3 Fitness Watch,
  • Garmin Forerunner 245 GPS Running Watch,
  • Coleman Sundome Tent
  • Callaway Golf Set.

Home & Kitchen

This category also saw a high demand during the holiday season.

Some popular products in this category are bedding, furniture, cleaning supplies, heating, cooling, air purifiers, etc.

There are also home decor and seasonal decor products along with storage and organization units, which rank high on the BSR list.

Some of the top-selling items in this category are:

  • Instant Pot Duo Plus,
  • Nespresso Vertuo Next Coffee Machine,
  • Dyson V11 Vacuum Cleaner,
  • Philips Hue Smart Lighting Kit,
  • Le Creuset Cookware.

How to Find Low-Competition Products in a Popular Category

A good strategy to discover products with high demand and low competition is to go deeper into a category and look for more niche subcategories.

The more narrow and focused you are, the more likely you are to find a market that is not saturated with competitors.

For instance, Electronics > Portable Audio & Video > Boomboxes.

In just a few minutes, we were able to find a medium-demand product with low competition.

Obviously, you will need more research to determine whether or not this is a good product category to target — You can do this with the SellerApp Product Research tool.

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Factors to Consider When Choosing a Product to Sell

Not every type of product will make money for you. As a seller, you need to take a strategic approach to choose the products from specific criteria to ensure profitability. For example:

  • High Demand: Aim for products with a minimum of 300 monthly sales, translating to 10 sales per day—a solid benchmark for potential success.
  • Low Competition: Identify products with limited competition, making it easier for your listing to secure a prominent position in Amazon rankings.
  • Fewer Reviews: Amazon’s search algorithm considers customer feedback. Focus on niches where top sellers have less than 400 reviews.
  • Weight Below 5 lbs.: Heavy items incur higher shipping and storage costs. Opt for lightweight products to reduce expenses and enhance profit margins.
  • Size Below 18” x 14” x 8”: Larger products result in higher shipping costs and storage fees. Choosing smaller items helps minimize expenses.
  • Sales Price Between $10-70: Find a balance between affordability and profitability. Products in the $10-70 price range often strike the right chord with customers.
  • Cost 25% of Sales Price: Seek products that can be sold for approximately four times their wholesale sourcing cost to maintain healthy profit margins.
  • Everyday Use Items: Choose a daily usable product. These products tend to have strong market demand, making them excellent choices for sellers.

the most bought item on Amazon

Above is information about What is the most bought item on Amazon? What is this about? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of the most bought item on Amazon. Thank you for reading our post.

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