Why are Amazon Prime movies showing as rent or buy? If you’re an avid Amazon Prime Video watcher, you will soon have to deal with a workaround when you want to rent or buy a show or movie that isn’t part of the Prime Video subscription, at least when you’re using the service on Android. With the most recent app update, Amazon has completely removed the option to make in-app purchases, now only displaying a button that says “How do I watch this?” with instructions on how to purchase the content in question on the Amazon website.

As spotted by Caschys Blog, Amazon hasn’t informed customers about the removal of the function at all, neither in the app nor in the changelog on the Play Store. The removal of payment options comes only a few days after Amazon also stopped selling digital goods in its Shopping app, such as Kindle ebooks.

Why are Amazon Prime movies showing as rent or buy?

Amazon Prime Video is one of the most popular streaming platforms that we have available today. This offers a wide catalog of content of all kinds, among which are even premiere movies for which we will have to pay to rent or buy them. Having these movies next to the rest of the content can be a bit annoying, but thanks to a new feature that came after the update we can prevent them from appearing. We tell you what you have to do for it.

As we say, this new feature came “quietly” with the new update, and it’s really useful. Thanks to it, we won’t have to watch the movies to rent or buy again, so the possibility of buying this type of content by mistake is completely eliminated.

Watch only the movies included in Prime Video

If you are a Prime Video regular, you will know more than enough that this platform shows you movies for us to rent or buy along with the content that is included in the subscription. This can become tremendously annoying, since I am sure that it has happened to all of us that we have gone to see something thinking that we could do it without paying anything and we have been disappointed to see that, in reality, it was a rental movie.

Until not too long ago we had the obligation to “suffer” these purchase movies, but that has changed after the arrival of the last interface update that Prime Video suffered. This one has transformed the app space and now has a much more modern and refined look than the previous one. With the arrival of this update, it has also received some very interesting features that may not be visible to the naked eye.

This update, which as we say, has been with us for several days (it is available on all platforms that have access to Amazon Prime Video) and brings with it some improvements and changes such as the possibility of being able to filter the content by subscriptionswhich would save us from having to watch all those movies on the screen that are available to buy or rent on Amazon Prime Video.

Filtering content couldn’t be easier. To do this, all we have to do is log in with our profile and go to the far left so that several options appear to choose from. If we choose the option “Start» All the content of Amazon Prime Video will appear on the screen, including the movies that we can buy. Well, if we scroll down we will arrive at a new tab called «My Subscriptions» and there will appear first a circle that indicates Prime. If we click on it, we will be filtering content by subscription, so that way only the content that the application has included will appear.

Regardless of whether or not we want to filter the content so that this type of paid movies do not appear, it should be added that we will also see how this type of content has changed in visibility, now being much easier to distinguish it from the rest. These films will have a gold label or flash, in addition to his own store where we can find only this type of content.

So, What’s the Problem With Prime Video?

Amazon Prime Video is among the top streaming services, and it offers a vast media library for you to enjoy. However, there’s a fine print to consider. Not everything available on Amazon Prime Video is free for you to view and enjoy.

A Prime Video membership is $8.99 per month and lets you consume all the Amazon-produced shows and movies for free, as well as some other non-Amazon-produced media that’s also free. But Amazon Prime Video also offers a ton of movies and shows that don’t come free with your membership.

Certain content requires you to either rent or purchase it before you can view it, regardless of whether you pay $8.99 per month for the membership or not.

You’ll often find titles advertised on its homepage that are not part of your subscription, like Spider-Man: Far From Home, in the image above. It costs $3.99 to rent and $9.99 to buy. And this is where the issue lies.

Renting a movie online is fantastic, but how do you distinguish between free and paid content? Why isn’t it easily recognizable if something will cost you extra instead of being included with your membership fee? Why is everything lumped together by default, and you’re the one responsible for figuring it out?

Why Is Prime Video’s Messy Catalog a Big Deal?

Even if you decide to bite the bullet and pay to watch the features that don’t come free, there’s still a fine print to consider.

If you rent, which is the cheaper option than buying, you have a period of 30 days to begin watching what you rented. If you fail to do so, you lose out and have to pay for the same thing again. Once you start the viewing, you have 48 hours to finish watching, and if you don’t manage to do that, you have to pay again.

Maybe you can swallow that loss when it comes to a movie since they tend to cost between $1.99 and $2.99 for the most part. But if you have your eyes on a show, it’s a whole other story.

You either pay per episode or per season for a show, and prices vary wildly. Misfits requires you to pay $2.99 to view Episode 1 and $4.99 for its Season 1, and Supernatural costs $2.99 for Episode 1 and $35.49 for Season 1.

You might not think this is a big enough issue, but it is when you consider how big of a library Amazon Prime Video offers and how it decreases once you select to see only features that come included with Prime, a.k.a. free ones.

Amazon Prime Video offers 60,000 movies and shows for viewers to consume. However, when you check the box Included with Prime to narrow the search and see what you get for free, only 10,000 titles show up.

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