Why did Elon bring a sink to Twitter? Elon Musk, following his failed effort to back out of, or ostensibly get a better price on, his deal to buy Twitter unofficially commenced his reign by… entering Twitter headquarters with a sink?

The bit was, we guess, tied to the accompanying caption, “Entering Twitter HQ – let that sink in!” Maybe something like “getting rid of everything but the kitchen sink” would’ve been a better — albeit just as obvious — idiom to utilize for a guy who plans to do god knows what with everyone’s favorite/least favorite social media platform.

But, hey, what do we know? We’re not the brain geniuses who agreed to pay $44 billion for a website right before a heavy market downturn that was particularly brutal for the tech sector.

Why did Elon bring a sink to Twitter?

One of the world’s richest men is now in charge of one of the world’s most influential social media platforms after Twitter, which has more than 230 million users, announced the completion of Elon Musk’s acquisition of the company on Friday.

CNN sources reported that the deal had, in reality, been closed on Thursday evening before a court-ordered deadline to buy the business expired, and hours after the Tesla and Space X CEO had hinted at the completion of the takeover on social media. Musk tweeted “the bird is freed” and changed his bio on the platform to “Chief Twit.”

And those were far from being Musk’s first jokes of the week about his new project. On Wednesday, before the acquisition had been completely finalised, the South-African born business magnate walked into Twitter HQ in San Francisco carrying a white porcelain sink. All, seemingly, for the purpose of a pun.

“Entering HQ – let that sink in!” he tweeted above a video of his entrance into the building, presumably referring to the constant speculation, since as far back as 2017, over whether he would finally make Twitter his own.

There had been widespread reports that Musk would be looking to make a huge number of layoffs, with Bloomberg claiming that he would cull as much as 75% of the current Twitter workforce. However, it has now been suggested that Musk himself has told staff that that is not the case.

One of Musk’s first acts following the takeover was to fire a number of top executives, including chief executive Parag Argawal, CFO Neg Segal and Vijaya Gadde, the head of legal policy, trust and safety.

The Twitter takeover saga

Elon Musk, eccentric billionaire and Tesla CEO, announced his plans to purchase Twitter earlier this year. This came after he purchased 9.2% of the company’s stock to become its largest shareholder. Although the company originally invited him to be a part of the board of directors, that possibility never came to fruition.

A few weeks after Twitter announced that Musk wouldn’t be joining the board of directors after all, Musk offered to purchase the entire company for $54.20 per share. Twitter wasn’t receptive to the offer and adopted a “poison pill” provision to prevent the acquisition from moving forward.

In late April, Twitter accepted Musk’s offer to purchase the company with a $44 billion valuation. But if you followed the deal’s proceedings, you’ll note that the transition was anything but smooth. Musk and Twitter’s executives went back and forth about the details of the platform and the deal for months.

Let that sink in: What’s Elon up to this time?

After a messy couple of months, the deal between Elon Musk and Twitter finally closed last week. And as his first order of business, Elon Musk walked into the company with a physical sink.

On Twitter, he posted a video of this stunt with the caption: “Entering Twitter HQ – let that sink in!” And just like that, Musk’s authority over the popular social media platform begins.

Immediate Staff Changes

As his first order of business, the new boss fired several top-level employees including the former CEO Parag Agrawal, the former Chief Financial Officer Ned Segal, and the former legal affairs and policy chief Vijaya Gadde.

Allegedly, Segal and Agarwal were both escorted out of the company’s headquarters when the Musk deal was finalized.

Major changes to the Twitter experience

When Musk took the reins, he tweeted, “Twitter will be forming a content moderation council with widely diverse viewpoints. No major content decisions or account reinstatements will happen before that council convenes.”

With that, Musk tweeted on October 28, “To be super clear, we have not yet made any changes to Twitter’s content moderation policies.”

Since then, users have started to notice some changes to the platform. For example, a downvote feature was added that allows users to push down on a comment that’s not contributing to the platform in a positive way.

But more meaningful changes are coming down, based on Musk’s stated reasons for purchasing the platform in the first place.

On October 28, Musk tweeted a message to advertisers on the platform, stating, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.” The tweet continued, “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences.” As the song says, it’s about damn time.

In the coming weeks and months, Twitter will likely see some big changes to its content moderation systems. Some of the platform users are excited about the changes, while others are wary about what this change might mean for their user experience.

Possible layoffs on the horizon

Although Musk kicked off his arrival by firing the company’s top brass, that might not be the end of the personnel changes. As Musk settles into his new role, many Twitter employees are concerned that a massive wave of layoffs is imminent.

Twitter wouldn’t be the only company to see a rash of layoffs this year. Other major tech companies, like Meta and Intel, have also made significant layoffs as increasing economic pressures push earnings downward.

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