Are you ready to build your own store on Amazon? In this article, we will guide you through the process with nine easy steps. Whether you are a brand looking to enhance your online presence or an individual seller looking to expand your reach, opening a store on Amazon is a great way to achieve your goals.

Step 1: Enroll in the Amazon Brand Registry program

To get started, you need to enroll in the Amazon Brand Registry program. This program helps protect your brand and products from copycats on Amazon. By becoming a part of the system, you gain access to search and reporting tools that help you identify knock-off products. Amazon also actively monitors its website for counterfeit versions of your goods, giving you peace of mind.

To apply for Amazon Brand Registry, you need to have a registered and active trademark. Only trademarks issued by the World Intellectual Property Organization (WIPO) or certain countries are accepted. If you meet the eligibility criteria, you can apply through your Amazon Seller Central or Amazon Vendor Central account. Amazon will review your application, which can take anywhere from 24 hours to over a month.

Step 2: Create your Store on Amazon

Once you have joined the Amazon Brand Registry, you can proceed to create your storefront on Amazon. This is where you showcase your brand and products to potential customers.

To create your Store, log into your Amazon Seller Central or Amazon Vendor Central account. From the main navigation bar, click on “Storefront” and then select “Create Store.” Choose your brand’s name from the pop-up box and click “Create Store.” If you don’t see your brand’s name listed, make sure you have completed the enrollment process for Amazon Brand Registry.

Step 3: Add your brand name and brand logo

After creating your Store, Amazon will prompt you to provide some essential information. First, enter your brand display name, which will appear on your storefront. Choose a name that is associated with your brand and easily recognizable to shoppers. You also need to upload your brand logo. Make sure the image is at least 400 x 400 pixels. A distinctive brand logo helps customers identify your products and builds trust.

Step 4: Pick a pre-created design for your homepage

In this step, you get to choose a layout for your homepage. Amazon simplifies the process by offering pre-created designs that you can customize using a drag-and-drop approach. The available homepage design options include Marquee, Product highlight, Product grid, and a blank design for businesses with a web design team. Before selecting a design, add a short and concise meta description that summarizes your business, products, and how you can help customers on Amazon.

Step 5: Customize your Amazon Store design

Now it’s time to customize your Amazon Store design. With the drag-and-drop builder, you can easily tailor your Store to your brand’s style and preferences. The builder presents a series of tiles, whose arrangement depends on the design you selected. You can click on these tiles to add products, text, videos, or images. Text tiles can be customized with different formatting options, and you can even add links to direct customers to specific pages or products. Don’t forget to upload a captivating hero image that represents your brand and showcases your best-selling products.

Step 6: Add your products

Products are the lifeblood of your Amazon Store. To add products, you first need to upload them to your Amazon Seller account. You can do this in bulk or one-by-one. Uploading in bulk is recommended for a faster and smoother experience. Once your product listings are created, you can add them to your Store by clicking on a tile and searching for the product using keywords or ASIN. If needed, you can replace products in tiles and customize how they are displayed, including the primary image and price.

Step 7: Expand your storefront on Amazon with pages

To improve the browsing experience for your customers, consider adding pages to your Store. Well-organized navigation can help shoppers find the products they need and increase the likelihood of making a purchase. You can create pages within pages, just like Anker, which has organized its storefront into sections such as New releases, Deals, and Power strips. Creating sub-pages within main pages further improves navigation. To add a page, access the Store builder main menu, click on “Add page,” and provide the necessary details, including page navigation title, meta description, and page template.

Step 8: Preview your storefront on Amazon

Before launching your Amazon Store, take the time to preview and evaluate its appearance and functionality. Click on “Preview” from the navigation bar to see how your Store will look on Amazon. Interact with the storefront to ensure everything works as intended. You can also seek feedback from others to gain a fresh perspective on the design, layout, and overall user experience.

Step 9: Launch your Amazon Store

Congratulations! You have completed all the necessary steps to create your Amazon Store. Now it’s time to launch it and make it available to customers. Click on “Submit for publishing” from the navigation bar, and Amazon will review and approve your storefront within approximately 72 hours. Keep an eye out for any alerts or notifications from Amazon to address any potential issues quickly.

FAQs about Amazon storefronts

If you still have questions about Amazon storefronts, check out these frequently asked questions:

What is an Amazon storefront?

An Amazon storefront, also known as an Amazon Store, provides sellers with a dedicated website for selling their products. It allows brands to create a customized browsing experience around their products and establish a cohesive online presence.

Who can open an Amazon storefront?

Sellers, vendors, and agencies can open an Amazon storefront. However, enrollment in the Amazon Brand Registry program is a prerequisite. This program requires applicants to have a registered and active trademark.

How much does an Amazon storefront cost?

Opening an Amazon storefront is free. However, some companies subscribe to the Professional selling plan, which costs $39.99 per month. This plan offers additional benefits to sellers but is not mandatory.

If you need assistance in opening and marketing your storefront on Amazon, consider partnering with WebFX, an experienced and trusted agency for Amazon sellers. Our dedicated marketing and advertising team can help grow your brand and sales on Amazon while you focus on other aspects of your business. Contact us at [Phone Number] or [Website URL] to learn more about our Store services for Amazon.