What is eBay? How to Sell More on eBay? The electronic commerce (e-commerce) movement is bigger than ever and only shows signs of becoming bigger. Under the purview of e-commerce companies, both eBay (EBAY) and Amazon (AMZN) stand out as longstanding, major players in the marketplace.
Both eBay and Amazon are online shopping sites, providing visitors the ability to browse through available products listed for sale or auction through each company’s online storefront. While eBay and Amazon have both evolved over time to meet the needs of today’s consumers, there are distinct differences between the two companies. Amazon and eBay differ in terms of business models and pricing, services for sellers, and ancillary services for buyers
What is eBay?
eBay Inc. (EE-bay, often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019.
The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold.
In addition to eBay’s original auction-style sales, the website has evolved and expanded to include: instant “Buy It Now” shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and other services.
eBay previously offered online money transfers as part of its services (via PayPal, which was a wholly owned subsidiary of eBay from 2002 to 2015); online classified advertisements (via Kijiji, or eBay Classifieds Group); and online event ticket trading (via StubHub). On July 25, 2018, eBay announced a new partnership with PayPal’s rivals Apple and Square in place of its longtime payment partner PayPal.
Seller Services: Is eBay Cheaper Than Amazon?
Amazon and eBay also differ greatly in terms of how each company works to facilitate sales. Because eBay needs sellers to list products on its site to generate revenue, the company is far more seller-oriented than Amazon. Notably, eBay actively invites sellers to participate in its auction marketplace, and the company provides platforms for sellers to offer products to buyers within an eBay store or through the auction site’s classified section.
Amazon is more buyer-oriented, actively inviting buyers to visit the site to browse through and subsequently purchase the inventory listed on the site, as one would in a traditional retail store. While Amazon uses third-party sellers to distribute products, the company is more focused on attracting buyers to the site rather than sellers.
Amazon Seller Fees
It doesn’t matter if you’re a small seller or big potatoes with an already established product line that you want to put onto the Amazon marketplace as a third-party seller. Amazon offers third-party sellers two different plans (individual or professional) based on their prospective selling habits and other key features.
You’ll have to decide which one fits your needs. The professional plan is geared toward those who plan on doing a lot of selling, while the individual account is a no-frills, cheaper alternative. Amazon. “Pricing.” Below are some of the features of both plans.
Amazon Professional Account
If you’re planning on selling more than 40 items each month, this is the option for you. But it does come with a subscription fee of $39.99 each month. That means you’ll be paying almost $480 a year to put and sell your products on Amazon. You also get access to Amazon Sponsored Products ads, which put your products into ads on different product pages for customers to view. This option doesn’t have any selling fees, but referral fees do apply
How to Sell More on eBay
If you’re looking boost your eBay sales, here are a few surefire tips:
Show You’re Trustworthy
On the whole, new sellers make fewer sales than more experienced sellers- which makes sense, right?
This is because buyers are far more likely to trust a seller who’s developed a good reputation on eBay’s feedback rating system.
If you don’t know this already, eBay enables their customers to rate their experience by sending ‘positive’ feedback to the seller. The more positive responses a seller gets, the more credibility they build- simple!
However, gaining positive feedback can sometimes take a while to accumulate. All you can do when you’re a new eBay seller is keep hustling, provide top-notch service, and be patient.
To improve your rating, be sure to do the following:
- Start by selling small yet inexpensive items. This enables a high inventory turn around, in a short amount of time. Hopefully, this should result in plenty of positive feedback. For the best results, mail your goods within 24 hours of receiving the order.
- Spend plenty of time packaging your merchandise; you want your goods to arrive in pristine condition.
- If buyers contact you, message back as soon as possible.
- If buyers want a refund, don’t fight it- just do it. If the item was expensive, ask them to send it back first (this ensures you don’t fall victim to someone trying to get something for free!)
Spruce Up Your Photography Skills
High-quality snaps of your products boost conversion rates. There’s a lot to be said for highlighting your product in action. For example, have a model wear your clothes. Or, have your kitchen gadget performing its function- you get the idea!
If you can take and publish several photos, even better- buyers want to see what they’re spending their hard earned cash on!
Before you start taking any snaps, consider the following:
- Making sure the lighting’s adequate,
- Using a professional looking background,
- Working out how you’ll capture as much detail as possible,
- Getting decent photos can be hard, so surf the web and get as many pointers as possible. Product photography may take a little time, but it’s certainly worth it.
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